SERA has extensive experience with effective outreach approaches that outperform traditional outreach methods. We have conducted stakeholder and committee meetings and individual focus groups. We have designed and evaluated community-based social marketing programs in recycling, energy efficiency, and sustainability.
SERA has extensive experience and training in specialized strategies for facilitating stakeholder meetings. We use an integrated four-strategy approach: 1) We conduct a pre-survey to understand pertinent issues and "hot spots", 2) We use elements of “Appreciative Inquiry” to assure meetings are not dominated by personalities, that they focus on opportunities for leveraging successes toward positive change, and do not devolve into the same old discussions of barriers and special interests. We focus on an open process with participation from all. 3) We use real-time “clicker” voting technologies to assure meetings run productively and the preferences of all attendees are heard. Attendees see the results of the votes on the screen in real time, adding to the sense of completion / feedback and fueling additional discussion, 4) We conduct multiple meetings and offer a web version to include a broad range of participants. In a recent project with 10 stakeholder meetings held around the state, two of the areas asked the State to sponsor these meetings quarterly or annually, because they felt they got so much out of it! We have used these approaches for scores of meetings, and have presented on these strategies in multiple conferences.
SERA Staff and Dr. Skumatz have conducted thousands of detailed interviews with stakeholders as part of process evaluation, “new measures”, market adoption, and other projects. In solid waste and recycling we have conducted interviews from the local to national level. Our interviews have included commercial builders / developers / owners, residential households and builders, contractors, waste haulers, recycling processors, public officials, agricultural sectors, and others.
SERA has designed, conducted, and/or evaluated behavioral programs in the energy and recycling / solid waste fields. Dr. Skumatz has written manuals and tool-kits on behavioral programs and best practices. Our projects include residential programs all across the nation, and additional evaluations of military programs, schools programs, and commercial programs. In multiple social marketing projects, we use detailed evaluations with quasi experimental design and detailed tracking of impacts, costs and persistence of effects. In one project, we used our retention work to demonstrate the cost-effectiveness of “cycling” a well-known behavioral energy program. For a large client in California, we prepared a wide-ranging best practices manual on behavioral programs, addressing impact evaluation, net-to-gross, retention, and NEB methods, results / state-of-the-art, and gaps.
We have conducted detailed work measuring the impact of outreach and education programs, and have written manuals and developed tools for social marketing. We have examined the impacts attributable to attitudinal and socio-demographic effects, including self-efficacy and other factors.
Workshops / Webinars / Manuals / Train the Trainer / Facilitations
EPA headquarters, EPA10, EPA 9, EPA8, EPA5, States of California, Ohio, Wyoming, Iowa, Colorado CDPHE, Coalition of Northeastern Governors / CONEG, Southern States Energy Board, Ball, Canadian MOE, Boulder County, Massachusetts OEOA, ABA, others
Facilitation, Public Meetings
State of Colorado CDPHE-3 projects, Colorado National Guard, State of CO, Fort Collins CO, National Recycling Coalition, Anchorage, Jackson Hole WY, Santa Clarita CA, Massachusetts EOEA, Pitkin County CO, Superior CO, other.
Education, Behavioral, and Social Marketing Program & Analysis
Iowa DNR, Colorado CDPHE, Energy Journal, Insinkerator, CIEE – California Institute for Energy and Environment, Center for Environmental Technology / CET, Tompkins County NY, Alliance to Save Energy, Resource Recycling, Boulder County, Alameda StopWaste, NW Regional Technical Forum, others
Commercial surveys / interviews / on-sites
Mecklenburg County NC, Santa Barbara, Westminster CO, Boulder, Boulder County, Pitkin County, Mesa County, Superior CO, Seattle, California DTSC/NEMA, Vail CO, Edgewater CO, Anchorage, Oregon DEQ, Washington County OR, State of Wyoming, Product Stewardship Institute, others
Residential surveys / interviews
Westminster CO, Boulder, Boulder County, Pitkin County, Mesa County, Superior CO, Edgewater CO, Fort Collins, California DTSC, Santa Clarita CA, West Jordan UT, Anchorage, many others. 222>
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.