SERA has extensive experience in designing, implementing, evaluating, and improving existing outreach and education campaigns aimed at changing behaviors. Dr. Skumatz recently authored a white paper for the California PUC documenting the best practices in measuring the impacts of behavior change and SERA is currently conducting a project measuring the impacts of social marketing. We specialize in targeting audiences, identifying the motivations and messages that are most effective, and using tools such as normative behaviors and recognition to dramatically change target behaviors. SERA looks at social marketing as another tool in the shed that can help programs to succeed.
To learn more about our social marketing qualifications and experience please contact us at any time.